People love Canmore. Some have grown up here, and some have chosen to grow old here. Some are planning their arrival, and others come for a short while as an escape to a vibrant community and beautiful landscape.
This place, of which we are grateful stewards, is located on Treaty 7 territory and has a rich history. While the town is built from mining roots, it is safe to say that tourism is now the primary economic driver.
Tourism in Canmore Kananaskis (in a normal year) infuses over $345 million dollars directly into our local economy, supporting over 4,000 jobs. Sharing our home with visitors can be a great thing, but we do not yet have a clear agreement about what this means for our community.
We need to make sure that our lifestyle and our tourism economy are aligned and sustainable. That is why we struck a Tourism Task Force, made up of residents like you, to help shape the future of sustainable tourism in Canmore. To get us there, we have launched a process to build a tourism framework to guide our path forward – and we want you to be a part of it.
The Town of Canmore and the Tourism Task Force have engaged an independent consultant, Stormy Lake Consulting, to initiate meaningful conversations regarding tourism and its role in our community.
This process will lead to a shared understanding and will define a comprehensive, balanced and sustainable framework for tourism and the tourism industry in a way that:
- Preserves the social fabric of the community,
- Maintains and where possible enhancing ecological integrity, and
- Continues to ensure Canmore’s long-term economic health.
Throughout June and July, the community was invited to share, learn and participate in workshops, surveys and other activities. The input we received from these research initiatives will directly influence the creation of a sustainable tourism framework and the future of tourism in this community. Stay tuned for the release of this framework in the fall.
Thank you to everyone who participated and provided their input.
Click here to learn more about how you can share your perspective on the future of tourism in Canmore.
Why is the town of Canmore spending time/money on a strategic tourism framework?
A strategic tourism framework will help to unite our community and drive us towards a common goal. This investment will benefit our town today, while planting the seeds to become the place we want to be.
Why is this a focus right now considering the economy, current projects, and COVID-19?
This is an investment that was planned for well in advance. We believe this is a good time for this project as it gives an opportunity for the community to connect around a common goal together.
Will this tourism framework address proposed developments?
While development will be kept in mind during the process, it will not be the focus of this plan.
Who do I contact if I have concerns about the project?
You are invited to connect with us through MyCanmore.ca if you have any questions or concerns about this project.
How can I participate in the project?
Join us when we launch the new tourism community framework later this fall.
How long will it take to implement the plan? When will I see results? How will the results be communicated?
We plan to share the Strategic Tourism Framework with the community this fall.
Is this a visioning process for the Town of Canmore?
A strategic tourism framework lets us think about how we want to develop tourism in our community. The community vision is a different kind of project.